Job Description

Job Title: Pay-Per-Click Manager
Pay: $90,000 – $110,000
Location: Los Angeles, CA – near Downtown

Work Model: Onsite
Job Type: Permanent

*Must be authorized to work in the U.S. We are unable to sponsor for this position**

Company Overview

Nationally recognized Personal Injury, Employment, Aviation, Maritime Law, and Class Action law firm.

Description:

Our client is seeking a PPC Manager who excels in managing paid search campaigns with a 7-15 million budget.

This role will perform the following responsibilities:

• Plan, develop, and implement comprehensive paid search strategies to drive direct responses from target consumers in the legal space.
• Managing valued based and ROAS bidding, account architecture, and day-to-day monitoring of campaign performance.
• Track online conversion
• Manage PPC lead gen
• Conduct keyword research for optimization and add new or eliminate underperforming keywords.
• Collect creative assets, set up tracking, and launch landing pages.
• Extract campaign data and generate reports that summarize campaign performance.
• Research competitive analysis, industry trends, and emerging technologies related to paid search and digital marketing.

Requirements:

• Minimum 5+ years of experience in Google Ads management, with a proven track record of driving results.
• Experience in implementing ROAS optimization strategies and utilizing Salesforce integration.
• Proficiency in offline conversions tracking and value-based bidding techniques.
• Strong understanding of Google Ads platform and its various features.
• Ability to develop and execute effective advertising strategies aligned with business objectives.
• Proficient in analyzing campaign performance data and generating actionable insights.
• Good communication and collaboration skills, with the ability to work effectively in a fast-paced and collaborative team environment.

  Benefits:

• Competitive pay
• 15 days PTO
• 401K
• Medical, dental, vision, and life insurance
• Parking

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